Don't Go Cheap

Don't go cheap....

What I mean is don't choose your agent based on which one is the cheapest. This is probably the single most dangerous thing you could do.

Why?

Well, like the old saying goes.... "If you pay peanuts you'll get monkeys"

Would you hire the cheapest lawyer in town to defend you if losing that case could land you in jail?

No.. of course you wouldn't. You'd be looking for the best lawyer you could afford wouldn't you. That's because you would be paying for skill, experience, knowledge and results. You'd want to make sure that lawyer could get you out of jail!!

Well employing a real estate agent should be considered in a similar light. Why would you pay a low fee for average results?

Agent fees should not be over the top, they should be fair. Fair for the home seller and fair for the work the agent is doing.

If an agent isn't a skilled negotiator then they don't deserve a higher fee. If they are then they do.

How do you know if an agent is a skilled negotiator? A great way is to see how they negotiate their fee. If they are offering the cheapest fees in town then they have weak negotiation skills.

An agent who instantly offers the lowest fee does not beleive in negotiation, rather they beleive in giving money away. It naturally follows that if you employ an agent who has no problem giving their own money away they won't mind giving your money away either. I.e. they will be more likely to negotiate your price down.

An agent who negotiates a fair fee with you knowing that there are other agents out there offering less actually demonstrates their ability to negotiate. This agent will be more likely to save you money by not giving your money away during the negotiation for the sale of your house. This agent has more to gain from negotiating up.

The morale is always employ a strong negotiator who has a decent fee to work towards.

Alan Halliwell
Director

Halliwell Property Agents

Your now is our now... now is the time!