Isn't Selling Real Estate Easy?

Isn't selling real estate easy?

A question I'm sure many people outside the industry ask and in reality nothing could be further from the truth.

Some people think it's so easy that they attempt to sell their homes without the help of an agent.

Big Mistake!

I could write pages and pages of "stuff" to explain why it's important to employ a real estate agent to sell your home but instead I'll sum it up quite simply to save boring you to death.

Basically sellers always want more for their home and buyers always want less. It's the agents job to bring these two parties together and make sure that a deal happens and that both parties are happy.

It's called negotiation.

Selling and buying property is a negotiating mine-field and involves lots of number crunching, communicating and plenty of emotion.

Above all emotion is the the single most destructive thing in a real estate negotiation. People can become upset, angry, stubborn or can simply give up because things get too hard.

All these are quite normal emotions to go through when selling property and it's important that you have a circut-breaker in the middle to make sure that there's not an unintentional break down in communication.

This circut-breaker is the real estate agent. The real estate agent works to keep both corners of the ring in check like a referee in a boxing match!

Just like boxing there are rules and regulations in real estate that must be adhered to. Some of these rules are made by the law but others are the rules of negotiating. A skilled, experienced and well trained real estate agent understands the rules of negotiating and understands how to use them to make both parties happy.

This is what we call "bringing a deal together". There are many examples of real estate deals going sour because the parties involved are dealing with each other directly and emotions, stubborness and pride can get in the way. An agent can help to keep this to a minimum.

An agent is worth every cent because they more often than not bring deals together where an inexperienced real estate negotiator (basically anyone whose not doing real estate deals every day) may not.

Make sure that when you choose an agent you find out about their negotiation skills. Make sure you feel comfortable with them and make sure that they instill confidence in you.

A good way to see if they are a skilled negotiator is to see if the agent takes you through a process, listens to your point of view and puts good arguments forward for their point of view. At the end of the day a skilled negotiator will arrive at an outcome agreeable to all parties.

Most imprtantly make sure they have a great reputation and a strong brand.

If now is the time for you to be selling then your now is our now.

Halliwell Property Agents - Now is the time!