Friday, December 12, 2008

Price Price Price Price & Price!

In today's buyers market it is extremely important for home sellers to price correctly.

Failing to do so will leave them sitting on the market, un-sold and un-happy.

There are 2 very important points here:
  • Pricing too high will put you out of the game. Buyers have so much choice that they can pick and choose. Putting yourself in an unrealistic price range will kill your chances of selling.
  • Buyers always try to negotiate. They always offer lower than the asking price to cut a good deal. You can't blame them, you would do the same.

The Key Ingredient is: PRICE

It is important to set an asking price which is in touch with the current market but still leaves enough room for the enevitable negotiation process that all buyers will want to engage in.

Price too high and buyer will not even try to negotiate - and you won't sell.

You need the help of a skilled real estate agent when it comes to pricing your home, especially in this market. A good agent should be putting all the market facts in front of you and should be having the discussion about price with you. A good agent will talk about the negotiation process with you and help you set a price that is not only in touch with the market but also allows for negotiation. And a good agent will be able to handle the negotiation process with prospective buyers.

Poor agents just agree with everything you say and don't talk business. Poor agents shy away from the difficult jobs like having frank discussions about price. Poor agents will tell you they can get big prices for you and then let you down. And poor agents never stay in touch with you.

Sack anyone like this immediately and come talk to us.

Sure, promises of big prices may sound great on day one but by day 100 I guarantee you'll be angry, upset, annoyed, frustrated and desperate to sell.

DON'T fall into the trap. Listen to the advice of good agents. As the old saying goes: "If it sounds too good to be true, it probably is".

For advice buying or selling - Halliwell First National Real Estate

www.halliwellfn.com.au

Alan Halliwell - Director

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