Advertising is one of the most important things we as real estate agents can do for our home sellers. It stands to reason that if people search for property it will be in the Newspaper and on the internet. Why wouldn’t we target these two methods of marketing?
Approx. 35% of our inquiry comes from the newspaper
Approx. 40% of our inquiry comes from the internet
Any agent denying you of the opportunity to advertise in the Newspaper is denying you of choice and exposure. Some agents in Tasmania feel that advertising doesn't work, quite frankly I just don't see how that is possible.
Isn't it better for your property to be exposed to as many buyers as possible?
Isn't it better for your agent of choice to have as much exposure to the public as possible?
"In the past some agents have suggested that advertising doesn't work.
I think the main point here is in the past.
All of these agents are now advertising in the newspaper.
It's quite facinating - these agents, who spent alot of time and energy dis-crediting advertising, are now using advertising themselves!
I wouldn't sign anything with an agent like that"
In the old days it was common for buyers to walk into an agency with a price range in their head and that’s all. The agent would then show them a list of suitable properties and take them for a drive around the homes. Today buyers research the properties they’re interested in by studying the real estate guide and by searching the web. They then make a short-list and know what they want to see by the time they come into the office.
It is an absoloute priority to be exposed to them before they walk in the office door!
It is important to choose an agent that not only advertises but one who has a constant presence in the newspaper. It's no longer adequate for an agent to have small ads or to only advertise now and then. I noticed a marked rise of inquiry from our ads in the paper when I decided to double their size.
It is also important to choose an agent who has a modern, easy to navigate website. It should be easy to find and it should only take a few easy clicks to find properties for sale. Our website is updated quarterly and kept to a state of the art level by the First National Group.
When choosing an agent to list your property for sale, always check these things:
1. Amount of advertising in the real estate guide, is it every week?
2. Size of each individual property ad in the real estate guide
3. Do a google search to check where the company name appears
4. Visit the company website to check how easy it is to navigate
This is where buyers are looking for property today. It is important to list with an agent who is not only utilizing these methods of marketing but excelling at it.
At First National Real Estate we make sure we do
For any advice on selling or buying - Halliwell First National Real Estate
www.halliwellfn.com.au
(03) 6424 1496
Alan Halliwell - Director
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